So many businesses I work with engage with me on Personal Branding Photography as they are feeling stuck when it comes to creating content for their business. Generally, they have a fantastic product or service and struggle with conveying this through imagery – which is where I can help! And in this blog post, I’m going to talk through some of the key ways in which investing in personal branding photography can help increase your online visibility and ultimately grow your business.
For anyone new to the world of Personal Branding Photography, I should start by explaining what it is and how it can be used in your business. Personal Branding Photography creates curated, styled and on-brand imagery that reflects your brand, business, product or service and communicates to your target customer exactly what it is that you do.
The goal of Personal Branding Photography is to showcase the person behind the brand and the product or service that you offer. Through styled imagery, personal branding photography will communicate your brand message and position you as an expert in your field.
When you invest in Personal Branding Photography, you will be left with a bank of curated, on-brand content to enable you to sell your product online. Weather you are a florist, baker, salon owner or entrepreneur; professional imagery is a must-have if you plan on marketing your product or service online. Personal Branding Photography will ultimately grow your bottom line by creating scroll-stopping content that engages potential customers.
Elevate your brand presence online
One of the biggest benefits of investing in a personal branding photography session is the elevation it brings to your website / social media feed. There is no comparison between professional shots of the people or product representing your business and mediocre phone photos – I know that sounds harsh but it is so true!
You most likely have a professional brand you look up to – if you study their Instagram feed, you will find that 99% of the imagery is professionally shot and curated so that their brand is instantly recognisable. And this is what I will aim to achieve when working with you.
Become an expert in your field
Showing the people behind the brand, (as daunting as this might be to some!), is a brilliant way to build connection with your audience, create a sense of familiarity with the people behind the brand and develop your reputation as an expert in your field.
Create a bank of content to share online
If you’ve ever drawn a blank when it comes to posting online, or spent hours scrolling through your phone to find the perfect image – then a personal branding photography session is what you need. I work with business owners to identify the key message you want to get across and create imagery that aligns to this. The shoot location, colours and subject in the imagery will all align to your brand so that it becomes instantly recognisable online.
If personal branding photography is something you’ve had on your to-do list for a while now, please do get in touch to share more about your brand / business and what it is you do – I offer personal branding photography throughout Ireland with packages from €300.
